Josh Beatty and Joe Lynch discuss the RocketFuel story. Josh is the Co-Founder of Launch Fulfillment, LaunchPath Logistics, and RocketFuel Parcel Recharge. As Josh and his partner scaled Launch Fulfillment, they encountered some cash flow issues inherent in high volume parcel shipping that their ecommerce customers required. They recognized that many other 3PLs would have the same problem, so they created RocketFuel, a recharge metering system that ensures upfront payments for every shipment with an automated metering system.