The CPG Supply Chain with Mike Baudendistel

Mike Baudendistel and Joe Lynch discuss the CPG supply chain. Mike is the Head of Intermodal Solutions at SONAR, the leading freight market analytics tool and dashboard, aggregating billions of data points from hundreds of sources to provide the fastest data in the transportation and logistics sector.

About Mike Baudendistel

Mike Baudendistel is the Head of Intermodal Solutions at SONAR, assisting with product design and supporting current and prospective data product customers. In addition, he is the showrunner for The Stockout, video podcast which focuses on CPG and retail logistics. Prior to FreightWaves, Mike covered transportation and equipment as a sell-side equity research analyst at Stifel. At Stifel, he had primary coverage of the railroad, rail equipment, and truck equipment sectors. His experience also touched the truckload the domestic marine sectors. He is a CFA Charterholder and is based in Dallas.

About SONAR

SONAR is dedicated to helping businesses understand and navigate the global supply chain. Our mission is to bring market intelligence and transparency to all parts of the ecosystem to yield better decision-making and performance. SONAR provides high-frequency data and visibility into the freight marketplace — at local, state, national and global levels. SONAR’s price, demand and capacity data spans across all modes to allow logistics leaders to benchmark, analyze, monitor and forecast the global physical economy.

About FreightWaves

FreightWaves is the leading freight intelligence provider, offering current digital intelligence and context to the freight community on a central platform. FreightWaves’ SaaS product, SONAR, is the leading freight market analytics tool and dashboard, aggregating billions of data points from hundreds of sources to provide the fastest data in the transportation and logistics sector. FreightWaves.com, the company’s news site, is the leading provider of news and commentary for the transportation and logistics space. FreightWaves also hosts conferences under Transparency and MarketWaves branding and is a co-developer of the first futures contracts dedicated to trucking spot rates.

Key Takeaways: The CPG Supply Chain

The CPG (Consumer Packaged Goods) industry produces everyday items that consumers frequently buy and quickly use, like food, beverages, and household products.
Some of the larger CPG companies are:
- Nestlé: A global leader in food and beverage products.
- Procter & Gamble (P&G): Dominates the household and personal care sector.
- PepsiCo: A major player in both beverages and snack foods.
- Coca-Cola: A globally recognized beverage company.
- Unilever: Offers a wide range of food, home care, and personal care products.
- Johnson & Johnson: While having large pharmaceutical divisions, they also have a very large presence in consumer health products.
- Colgate-Palmolive: Leading in oral care, personal care, and home care.
SONAR is a high-frequency data and analytics platform that provides real-time insights into the freight market, helping businesses make informed decisions regarding supply chain management.
SONAR’s NTI offers a seven-day moving average of spot rates in the U.S. for-hire, over-the-road dry van trucking market, serving as a transparent benchmark for freight pricing and market trends.
The platform delivers extensive data across various transportation modes, including truckload, less-than-truckload, intermodal, and ocean freight, enabling users to monitor supply and demand dynamics effectively.
FreightWaves is acknowledged as a leading source of freight market intelligence, having been featured in the FreightTech 25 list, which highlights the most innovative and impactful technology solutions in the freight industry.