A Decade of Loadsmart: A Look Back to Move Forward

Felipe Capella and Joe Lynch discuss a decade of Loadsmart: a look back to move forward. Felipe is Co-founder and CEO of Loadsmart, where they provide logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation.

About Felipe Capella

As CEO and co-founder of Loadsmart, a leading digital freight technology company, Felipe Capella leads an elite team in revolutionizing the logistics industry. Responsible for driving product development and business strategy, Capella plays a pivotal role in innovating Loadsmart’s platform and growing suite of capabilities. Among the standout accomplishments under Capella’s leadership are the development of true mode optimization capabilities backed by a strong data and analytics foundation, the introduction of FTL instant pricing and booking, execution of the market’s first server-to-server autonomous truckload booking via API integrations to TMS, and the launch of the first digital drayage and transload services in 2019. Prior to founding Loadsmart, Capella launched Duelus, a promotional marketing platform focused on online contests and challenges. Previous roles include serving as a corporate advisor in the U.S. and Brazil, helping companies navigate strategy, international law, and mergers and acquisitions; and overseeing legal matters for more than 40 operations, including sovereign guaranteed development projects for Latin American countries, for the Inter-American Development Bank in Washington. While ensconced in academia, he worked as a professor teaching courses on bankruptcy, restructuring and commercial law. Capella holds a masters degree in law from the University of Pennsylvania, where he was valedictorian of his class, a masters in business law from Universidad Francisco de Vitoria in Spain, and an MBA from Fundacao Getulio Vargas in Brazil.

About Loadsmart

Loadsmart offers logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation. From Planning, Optimization, and Execution to Gate, Yard, and Dock solutions, ending with Audit & Pay capabilities, we deploy the best mix of services and technology to empower your business to move more with less. For more information, please visit.

Key Takeaways: A Decade of Loadsmart: A Look Back to Move Forward

Felipe Capella and Joe Lynch discus the A Decade of Loadsmart: A Look Back to Move Forward
Loadsmart is transforming the logistics landscape by leveraging cutting-edge technology and industry expertise to deliver optimized, reliable, and transparent freight services and solutions. From digital freight brokerage and consultancy to software tools, they empower shippers, carriers, and warehouses to move more with less—increasing efficiency, reducing costs, and enhancing service quality.
Capella’s journey from law/finance to co-founding LoadSmart, leveraging technology in transportation.
The best freight brokers including Loadsmart have evolved from just securing trucks to providing comprehensive logistics solutions.
Challenges of traditional brokerage: headcount-heavy, high costs, lack of logistics talent.
Technology enables value addition through reinvestment in tech, people, and shipper services.
Enterprise, Mid-size, and small shippers benefit from scalable technology and customized logistics solutions.
Loadsmart has launched FreightIntel AI: Their AI-powered platform that provides real-time data and insights.
AI freight management analyzes data, provides ranked insights and recommendations.
AI optimizes shipment consolidation, cost reduction, efficiency, and environmental impact.
Shippers are increasingly concerned with cybersecurity and Loadsmart is leading the way with a comprehensive cybersecurity program for its customers and carrier partners.
Loadsmart offers a comprehensive suite of logistics services designed to streamline the entire supply chain process. Their services can be categorized into three main areas:
Assessment and Analysis
- Freight Planning and Forecasting: Loadsmart helps businesses predict future freight needs.
- Network Assessment and Optimization: They analyze existing logistics networks to identify inefficiencies.
- FreightIntel AI: Their AI-powered platform provides real-time data and insights.
- Rate Analysis and Benchmarking: Loadsmart helps clients compare freight rates.
Planning and Execution
- Vendor Portal: A centralized platform for order initiation and management.
- Mode/Route Optimization: Determining the most efficient transportation methods and routes.
- Tracking & Visibility: Real-time monitoring of shipments.
- RFP and Mini-bids: Facilitating requests for proposals and mini-bids.
- Integration Hub: Connecting various systems for seamless data flow.
- Order Consolidation: Combining multiple orders into a single shipment.
- Real-time Carrier & Brokers Spot Bidding: Finding the best rates for spot shipments.
- Brokerage & Managed Transportation: Handling all aspects of freight transportation, including carrier sourcing and contract management.
Gate, Yard, and Dock
- Computer Vision Asset Tracking: Using cameras to track assets within the yard.
- Driver Check-in/Out: Streamlining the driver check-in and check-out process.
- Dock Scheduling: Optimizing dock usage and reducing wait times.
- Yard Management: Managing the flow of trucks and equipment within the yard.
Audit and Analytics
- Freight Audit: Verifying freight invoices for accuracy and identifying overcharges.
- Analytics and Data as a Service: Providing data-driven insights to support decision-making.
- Market Intelligence and Econometrics: Offering market analysis and economic forecasting.
- In essence, Loadsmart provides a holistic solution for logistics operations, combining advanced technology with expert services to help businesses improve efficiency, reduce costs, and enhance customer satisfaction.