Different and Better with Nick Dangles

Nick Dangles and Joe Lynch discuss different and better. Nick is the Co-founder of Kinetic, a company that helps freight tech companies increase sales, generate more effective marketing and drive long-term adoption of their product.

About Nick Dangles

Nick Dangles is the Co-founder of Kinetic, a company that helps freight tech companies get their products to market faster and with better adoption. Nick is a tenured veteran of full truckload freight brokerage who has firsthand knowledge of technology’s power in the freight industry. Nick’s operational focus and capacity to find a path forward, no matter the challenge, make his skills indispensable when working on a project, problem, or idea. Nick received his degree in Philosophy from The University of Illinois and received his law degree from Loyola University Chicago School of Law.

About Kinetic

Kinetic helps freight tech companies get their products to market faster and with better adoption. It’s not enough to simply build a great product. To succeed, both startups and companies at scale need to make decisions about how to effectively acquire new customers and address their target audience. By leveraging our network and transportation experience, we assess the current market understanding of your product to help find product-market-fit and provide support to your sales and marketing teams. We also partner with your company to build and deliver effective training materials, drive adoption throughout an organization, and provide basic customer support.

Key Takeaways: Different and Better

Nick Dangles is the Co-founder of Kinetic, a company that helps freight tech companies get their products to market faster and with better adoption.
In the podcast interview, Nick and Joe discuss what it takes to be different and better.
One way to win new sales is to be seen as different and better by prospective customers.
In the transportation and logistics space, many companies feel like their service has been commoditized.
A commodity is an economic good, usually a resource, that has full or substantial fungibility: that is, the market treats instances of the good as equivalent or nearly so with no regard to who produced them.
To be different and better, companies can do the following:
- Develop a specialty, a market niche where …
- Use technology as a way to reduce cost, streamline the process, and deliver a better customer experience.
- Leverage social media to communicate, connect, and persuade prospective customers.
- Create great content via articles, blog posts, videos, podcasts, etc..
Nick and the Kinetic team helps companies define and execute marketing strategies that work, whether you are a freight broker or freight technology provider.